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[ PROJECT ]

FAB

CLIENT
Fiandre Architectural Surfaces
LOCATION
Berlin, Germany
YEAR
2015
[ OVERVIEW ]

FAB Berlin transforms a former industrial space in Berlin-Kreuzberg into a vibrant architectural showroom, creating a platform where design, creativity, and innovation converge. Situated in the historic Sarroti-Höfe, the project reimagines an existing industrial building not only as a place to display materials and products but as a living environment that engages visitors in the very process of architecture itself. By preserving the raw industrial character of the space and integrating contemporary design interventions, FAB Berlin becomes a reference point for architectural communication, offering a dynamic environment where every corner, pathway, and volume reflects both functionality and aesthetic intent.

FAB Architectural Bureau

The showroom of the FAB Architectural Bureau is located in a heritage-protected building of the former Sarotti-Schokoladenfabrik. The industrial character of the modernly transformed complex provides the backdrop for an experiential space where visitors can interact with architectural elements, explore work areas, and take part in creative workshops. The renovation adapts the building’s industrial heritage to host workshops and exhibitions with architects from across Germany, bringing authentic industrial elements into harmony with carefully designed interiors.

The spaces are organized to invite interaction and discovery: exhibition areas, workstations, and dynamic installations interlock with one another. Visitors are invited to move through the space and experience architecture in a practical, immediate way — with a focus on materiality, structure, and design thinking. On display are high-quality porcelain stoneware surfaces from three brands of the Iris Ceramica Group — Fiandre Architectural Surfaces, Porcelaingres, and Ariostea — distinguished by refined aesthetics, low weight, high resistance, frost resistance, lasting colorfastness, and high resistance to abrasion and breakage. Tile formats of up to 4.5 square meters allow for the uniform design of large surfaces, suitable for both indoor and outdoor use, raised flooring, and a variety of furnishing elements. While Ariostea and Graniti Fiandre are headquartered in Castellarano, Italy, near Modena, the brand Porcelaingres, based in Vetschau, Brandenburg since 2003, combines Italian style with German quality.

At the heart of the showroom stands the “Magic Cube” — an elegant display cabinet for the tiles of Fiandre Architectural Surfaces, which unites function and aesthetics while also serving as an exhibition piece and sculptural element. It embodies the project’s approach of merging exhibition, work, and experience, making FAB Berlin a place where architectural innovation, material research, and urban creativity converge.

The tiles are also shown in practical application within the showroom, as the space is likewise used to stage brand, design, architecture, and art experiences — serving, for instance, as a setting for award ceremonies, fashion shows, showcooking events, presentations, and as a community and networking space. The showroom is thus more than a mere exhibition area: it is a place of learning, experimentation, and inspiration, where the architectural process becomes visible and tangible.

Architects: Wilk-Salinas Architekten and Blauraum

Initiative: FAB Architectural Büro

Curator: Sally Below

Project Team: Jacek Jara

 

Image Credits

Photographs 01-08:  Felix Löchner Architecturefotografie

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Bring magic into being.

Built in Berlin. Designed for the world. Architecture with clarity and purpose.
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